Where to look? How to find it?
Finding resources on the internet today can be a bit painful, as SnugData knows well. With millions of websites all screaming for your attention, advertisements popping up on every page you visit, and SEO professionals carefully crafting web pages so that you stumble upon their information before anybody else, it can be daunting to find what you are actually looking for. The most common tool is Google. The problem is that the most common tool is Google, and everybody knows it. Searching for what you need on Google opens you up to be presented by things that Google deems as relevant to what you’re looking for or, as many believe, results that cater to sites, products and services that benefit Google more than anybody else.
True or not, there is a concern there in that there are a dizzying array of very talented professionals that tweak and guide the search results in their favor. Google’s job is to find you the most relevant search results. These other professionals jobs is to make sure you see their or their client’s pages before you see anybody else. It’s a classic struggle between Google and the SEO professionals of the world and it’s been going on for many years. It’ll go on for many more.
So what to do? In spite of what I said before, I still recommend Google but I strongly recommend using very specific language in your search queries. Instead of Googling “Doctor, Chicago”, type in “best knee doctor in Chicago that takes Aetna insurance”. The former search will give you about a billion and a half results, the second will give you only a few and they’ll be very specific. Another one- instead of Googling for “Interview techniques”, type in “how to get past a third interview with IBM” (fill in the appropriate places with your info, of course). Again, the first is vague and will result in far too many options. The second is very specific and will result in being presented with a handful of sites that discuss the IBM interview process and what you should consider on the third interview. Far more relevant to what you are looking for.
Semantically speaking, these are called “long tail keywords” and they are much more useful, much more specific, and will get you where you’re trying to go much faster.